Music Discovery Still Dominated by Radio, Says Nielsen Music 360 Report | Nielsen

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“More Teens Listen to Music Through YouTube Than Any Other Source” (Nielsen’s “Music 360” Report Offers Comprehensive Insights on all Aspects of Music Interaction)


Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%) – according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360. The new Nielsen report offers insights on all aspects of music consumption including listening and purchasing behaviors; music discovery; live events; the use of social networking and mobile music apps; as well as how the economy is affecting music sales.

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