Corporate America, meet ‘Generation C’ | Brian Solis @ WaPo

See on Scoop.itdigital culture

Going to an event is about being in the moment and enjoying the experience to the fullest, right?

Yes.

But, while these people may seem distracted, they are, in fact, very much a part of the occasion. Multitasking is a way of life for them, but there’s something more to it than just a love affair with smartphones and tablets. These “always on” audiences share real-world experiences as they happen with friends and acquaintances who, in turn, respond in real time.

This means word-of-mouth has evolved from one-to-one to one-to-many conversations. Shared experiences become a formidable currency in the networked economy where the influence of an individual is significantly augmented. And, it’s this influence that changes the game for how consumers and organizations connect in the future.

In the age of social media, we are witnessing a C-change (as in “C” for customer) in the balance of power between consumers and businesses. This increasingly empowered generation of connected customers, which I often refer to as Generation-C, is changing the face of engagement and is re-writing the book for how businesses market and serve them in the future.

See on http://www.washingtonpost.com

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