Don’t Mean To Be Alarmist, But The TV Business May Be Starting To Collapse | Business Insider

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We still consume some TV content, but we consume it when and where we want it, and we consume it deliberately: In other words, we don’t settle down in front of the TV and watch “what’s on.” And, again with the exception of live sports, we’ve gotten so used to watching shows and series without ads that ads now seem extraordinarily intrusive and annoying. Our kids see TV ads so rarely that they’re actually curious about and confused by them: “What is that? A commercial?”

For now, our type of household may still be in the minority, but we won’t be for long. And our type of household is the type of household that many advertisers and TV networks want to reach. We’re still in “the demo” (24-55), and we’re still buying a lot of stuff.

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