How Trust Is Built in Peer-to-Peer Marketplaces | Shareable
As the sharing economy continues to gain momentum, the importance of security and trust between users is becoming increasingly apparent. While the existing reputation systems such as eBay’s rating system may have been sufficient for e-commerce, the newer P2P platforms, such as car or flat sharing, require more complex trust systems. Since acting anonymously is far easier on the Web than in real life, P2P transactions also call for some type of identity verification, that confirms that you are who you say you are. Having recognized these issues, several entrepreneurs in different countries have begun to build portable cross-platform trust and identity systems meant to facilitate the sharing of assets between individuals, such as TrustCloud, Briiefly, Legit and Peertrust.
In my bachelor thesis I took a closer look at these trust systems and examined the trust issue in P2P marketplaces in general. Thanks to Skype I was able to interview eleven interesting individuals from across the globe involved in the collaborative consumption movement (researchers and social innovators, P2P platforms and companies attempting to create trust systems) and gained some interesting insights.
Here are some takeaways from my research:
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