What Fuels the Most Influential Tweets? | T
The number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people.
“Influence” doesn’t necessarily mean what you think it does. In the age of the social-media celebrity, a glut of Twitter followers or particularly pugnacious sampling of pithy updates are often the hallmarks of an influencer. But new research suggests that influence is situational at best: as people compete for the attention of the broader online ecosystem, the relevance of your message to the existing conversation of those around you trumps any innate “power” a person may have.