How to make your Company and Products thrive in an Age of Cooperation | Meedabyte

Via Scoop.itdigital culture

Communities are now able to expand their presence well beyond the consumption stage – and the historic consumer role – now ranging from design – as the case for open source software, or even of Local Motors Rally Fighter that is “Designed by the Forge community” – to production – as in the case, for example, of OpenWear the “collaborative clothing platform”.

Although there are clearly different maturity levels, depending on which industry we analyse (effectively there’s a not negligible difference between automotive and software), the P2P paradigm is emerging in almost every case.