Bizarre Insights From Big Data | Bits – NYTimes

Via Scoop.itdigital culture

Sometimes unexpected data sources offer big insights.

The idea is to have a lot of data of all kinds on hand, because sometimes unexpected combinations of information can lead to valuable insights.

For example, if you buy a used car, your best bet is an orange one. Data scientists at Kaggle, a pattern recognition start-up in which Mr. Elbaz has invested, have matched previously separate data sets on buyers, colors and after-purchase problems. They figured out that if a car’s original owner chose an odd color, the car was most likely a means of self-expression. That self-identification raises the odds that the owner cared more than usual for the vehicle.

Via bits.blogs.nytimes.com

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