Virality ‘Uber Alles’: What the Fetishization of Social Media Is Costing Us All | HuffPo

Via Scoop.itdigital culture

Going viral has gone viral. Social media have become the obsession of the media. It’s all about social now: What are the latest social tools? How can a company increase its social reach? Are reporters devoting enough time to social? Less discussed — or not at all — is the value of the thing going viral. Doesn’t matter — as long as it’s social. And viral! The media world’s fetishization of social media has reached idol-worshipping proportions. Media conference agendas are filled with panels devoted to social media and how to use social tools to amplify coverage, but you rarely see one discussing what that coverage should actually be about. As Wadah Khanfar, former Director General of Al Jazeera, told our editors when he visited our newsroom last week, “The lack of contextualization and prioritization in the U.S. media makes it harder to know what the most important story is at any given time.”
Via http://www.huffingtonpost.com

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