ifttt [If This Then That] – ifttt the beginning…


ifttt isn’t a programming language or app building tool, but rather a much simpler solution. Digital duct tape if you will, allowing you to connect any two services together. You can leave the hard work of creating the individual tools to the engineers and designers. (I realized that) the key to unlocking the creative potential of our existing digital tools might be to build a service that simplifies and consolidates the way those tools can be connected.