The Real Story of Send | Doc Searls Weblog

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What makes SMTP so useful and universal today is that it intentionally transcends any intermediator’s silo or walled garden. It simply assumes a connection. So do the POP (RFC918 and IMAP (RFC1064) protocols (used at the receiving end), for which the relevant RFCs were issued in 1984 and 1988.

Those protocols ended up winning — for all of us — after it became clear that their simplicity, and their oblivity to the parochial interests of network owners and operators, were what we really needed. That was in 1995. In the meantime, a pile of proprietary and corporate email systems competed in a losing battle with each other. Compuserve, Prodigy, MCI Mail, AppleLink, and a host of others were all obsoleted by the obvious advantage of having nobody own the means by which we simply send electronic mail to each other.

The main intended message of The Story of Send is a green one: Google saves energy. A secondary message is that Google is a big nice company that treats your mail well and has good security practices. But the main unintended message — or at least the one that comes across — is that email is a big complicated business, and you need big complicated companies to do it right. It also ignores the real story, which is about a handful of simple protocol.

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